Can Facebook Help You Get Vaccinated?
With over 2.6 billion daily users, it’s no secret that Facebook (NASDAQ: FB) reaches many people around the world on Facebook, Messenger, Instagram and WhatsApp. Building on its COVID-19 information center, the technological actions recently announced a big effort to provide authoritative information on coronavirus vaccines. This new campaign will connect users with localized immunization information, remove more vaccine misinformation from its platforms, and donate $ 120 million in advertising credits to health agencies around the world.
Corinne Cardina, Head of Fool.com’s Health and Cannabis Bureau, had the chance to speak with Facebook Chief Health Officer KX Jin February 10 on Facebook’s plan to increase confidence in COVID-19 vaccines. Here’s what he said about how users can take advantage of his new tools to get vaccinated.
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Corinne Cardina: Certainly. The past year has shown us how important it is to focus on health, of course. I want to talk a bit about Facebook’s work in the COVID-19 space. Last March, Facebook launched the COVID-19 Information Center, which topped the news feed so users can get reliable and authoritative information on the pandemic. Of course, today we have a little over a year of pandemic and Facebook is now focused on helping the world recover from the pandemic, which of course includes vaccination. That brings us to the big news this week, you announced that Facebook is unveiling the world’s largest campaign to promote authoritative information on COVID-19 vaccines to build confidence in these vaccines. Just to highlight a few highlights as part of the campaign, Facebook is donating $ 120 million in advertising credits to ministries of health, NGOs, and United Nations agencies so they can share accurate information. Beyond the Facebook platform, the COVID-19 Information Center will be launched on Instagram, and Facebook will partner with health agencies to share COVID-19 information on WhatsApp as well. What else does this campaign involve and how can Facebook users actually know when and where they can get the vaccine?
KX Jin: The COVID-19 Information Center is something we launched last year, shortly after COVID was declared a public health emergency by the WHO. We have updated this throughout. At this point, more than 2 billion people around the world have been connected to credible information through these efforts in 189 countries. Honestly, I haven’t seen the company come together in this way to support these efforts in a decade and I fell extremely well for that support. A lot of things we’re announcing today, I think, build on the work we’ve done over the last year, so it’s a continuation of that. Within the COVID-19 Information Center, one of my favorite personal features is localized information. I live in San Mateo County California and use the Information Center to get updates from my county health department on the vaccine rollout. Although it will be a while before I get my vaccine, I have found it very helpful to get this information.
Cardine: Absoutely. Facebook will also partner with the Johns Hopkins Bloomberg School of Public Health to reach out to Native American, Black and Latin communities, among others, with this factual content. Is there anything else you want to share about this partnership?
Jin: I think we’ve worked very closely with many of these partners to make sure that anyone who needs access to this information can get it. This is one of the things that we are really excited to continue to partner with.
Randi Zuckerberg, former director of market development and spokesperson for Facebook and sister of its CEO, Mark Zuckerberg, is a member of the board of directors of The Motley Fool. Corinne Cardina has no position in any of the stocks mentioned. The Motley Fool owns stocks and recommends Facebook. The Motley Fool has a disclosure policy.
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